PROJECT OVERVIEW

This project explores the planning and organization behind a fashion campaign with a golf-inspired concept. The pre-production process included developing the visual direction, organizing references, planning the shoot environment, and mapping out the details needed to move from the initial concept to studio execution.

The project also demonstrates how I approach production planning, from establishing a creative direction to organizing the information and resources needed for a successful shoot day.

FOCUS: Creative Development | Pre-Production | Production Planning | Shoot Organization