PROJECT OVERVIEW

A fashion campaign concept developed for Willow & Zoey Boutique, centered around a soft, romantic outdoor aesthetic. The project explores the pre-production process, including visual research, location inspiration, styling direction, and the overall look and feel of the campaign.

From the initial concept to the shoot-day planning, I focused on creating a cohesive visual direction that reflected the boutique's identity while considering the practical details needed to bring the campaign to life.

FOCUS: Campaign Planning | Creative Direction | Styling Research | Pre-Production